CAN APPAREL INSPIRE PEOPLE?
What if we were to design a collection that complimented your curves? Wouldn’t you feel more motivated to working out, go to the gym or yoga studio?
Society dictates that we should be skinny, athletic and muscular. Every available media platform whether it is television, magazines or the Internet continues to bombard us with images of size 0 models. Even gyms and yoga studios will opt for a skinny spokesperson.
What about the ones who are not and never will be thin? Research shows that us curvy women compile the majority in our population so why aren’t we the ones gracing commercials and magazines?
Isn’t it time for an activewear collection that shapes the body and is comfortable for full figured women?